Partner programme

Perfect for hotels looking for a loyalty solution to incentivise more OTA guests to book direct, and increase F&B spend.

Combat the rise in OTA business

Has your direct business declined over the last couple of years? With commission payments continuing to grow year on year we decided to do something about it.

Convert your OTA business

Use the Oodles.Club rewards platform to convert more OTA guests to book direct and increase your website conversion by rewarding them with Oodles.Club rewards and benefits.

How does it work?

Your all-in-one solution for helping to drive direct business, attract a new audience and reward loyalty.

Attract

Visitors on average check 38* sites prior to booking a trip. Oodles.Club ensures your website stands out with a compelling proposition to encourage guests to book direct. *Expedia research 2015

Convert

Re-target those members that have signed up via your hotel (or website); monitor their booking patterns and allow the platform to automatically pro-actively re-engage them with your hotel.

Engage

Pre arrival email – to allow members to update their preferences to personalise their stay. Build deeper relationships with your guests by surprising them with their favourite drink or delivering their preferred newspaper in the morning.

Reward

Post stay email – reward your members automatically with points for the total value of their stay as a thank you for booking with you directly. Just 2.5% of their stay is charged in loyalty points which is used to provide them with reward vouchers and experiences.

Work better together…

with other independent hotels to support an industry coalition rewards program which is fully GDPR compliant. And get rewarded for signing up members by receiving 1% back if they spend at other partner hotels in the Oodles.Club network.

Oodles.Club will promote your deals to our growing database; through our members’ only website and weekly email updates

What’s more, we’ll circulate your content across our digital partners and affiliates – including display networks, Gmail, YouTube and Facebook.

We’ll drive traffic to your website and give you full visibility of your hotel performance via your own real-time dashboard.

Give your team access to staff rates at our network of hotels throughout the UK; and promote your hotel’s unsold rooms to thousands of hotel staff across the UK.

Opt into seasonal marketing campaigns, allowing your hotel to take part in mini-break packages for key media partners.

Attract corporate travellers with a corporate rate – distributed exclusively to our corporate members available through our platform.

“Classic Hotels are delighted to be part of the Oodles.Club platform. We strongly believe that they can help us deliver direct bookings into our hotels and reduce the costs of OTA and third party commission charges. We are looking forward to the continuous development of the platform and independent hotels joining.”

Director of Operations

Why become a partner?

Our members generate £1m of spend though our platform each year; and we’re now actively looking for more properties to fulfil their requirements.

Affordable and cost-effective. Other pay per click businesses generally charge 50p – £1 per click. We’ll provide qualified, quality traffic to your website each month and you’ll be able to see your performance through an account dashboard.

Significantly reduce your OTA cost of commissions by converting more guests to direct.

What does it cost?

Become an Oodles.Club partner hotel from only £49* per month. This gives you access to the full suite of technology to help you drive direct business.

Up to 20 rooms – £49*

Up to 50 rooms – £79*

50+ rooms – £99*

You’ll only be charged a low rewards contribution fee based on the type of member:

Rewards fund contribution
when awarding points too…
club platinum corporate staff industry
a member signed-up by your hotel
which then makes a direct booking
2.5%* 5%* 2.5%* 2.5%*
an Oodles.Club member not signed up
by your hotel
8%* of total spend on checkout
Rewards fund contribution
when awarding points too…
club platinum corporate staff industry
a member signed-up by your hotel
which then makes a direct booking
2.5%* 5%* 2.5%* 2.5%*
an Oodles.Club member not signed up
by your hotel
8%* of total spend on checkout

*excluding VAT | All prices are correct as of November 2018

Significantly reduce your OTA cost of commissions by converting more guests to direct.

Contact the team

about being a partner hotel, or to request further information on our affiliate and hotel branded packages please contact:

Julia Rigby

BUSINESS DEVELOPMENT MANAGER
UK NORTH
Email: [email protected]
Call: 07857 698171

John Mullen

BUSINESS DEVELOPMENT MANAGER
UK SOUTH
Email: [email protected]
Call: 07714 587072

The Oodles.Club platform

Oodles.Club is a leading loyalty platform for independent hotels which offers three different products depending on your requirements.

Affiliate

Great for hotels looking to find new guests with a lower cost of acquisition.

Partner

Perfect for hotels looking for a loyalty solution to incentivise more OTA guests to book direct, and increase F&B spend.

Hotel branded

Great for small hotel groups looking for their own branded loyalty platform within the Oodles.Club ecosystem.